How did your research into audience contribute to your production work at both As and A2?

How did your research into audience contribute to your production work at both AS and A2?

Research into my target audience contributed to my AS and A2 Level Production work in various ways.
At AS my target audience was around the same as me, i.e. 16-21, Student, Music Fan/Musician. Obviously I know what I like and how I like to see things, but I thought it important to grasp a greater understanding of how others percieve media and film. So I Conducted a Video Questionaire, interviewing people on what they picked up on and liked about the opening of films. It was also an interesting way to determine how important the opening of a film actually is to a person not sutdying Media, to see if it made as much of an impact on them as the rest of the film all together or at all. The Overall outcome of my research was that, generally speaking, the opening of a film isn't overly important apart from jsut settling down the audience itno what they are about to watch. Unless, of course, the opening of a film makes very good sense after having watched the film the whole way through, such as in Pulp Fiction. This also made me udnerstand that jsut seeing a film opening on it's own could not realy make for a fantastic film opening with out becoming more of a trailer, especially if the film opening is only 2 minutes. It would have to have an incredible story line laid down within just 2 minutes to keep you really hooked on the film. Most film openings are just an interesting way of telling you which actors are in it, who directed and produced it and a few other key production team members' names, all while having a design/theme relative to the film opening.
This helped me produce my piece with as I then understood that in the very first two minutes of the film I didn't have to give away any story, or show any of the characters, I could actually start in a montage style relative to the rest of the film's genre/theme and it would work well as the film opening (such as in Napoleon Dynamite). Looking back however I would have liked to have had a couple more minutes for my film opening so my audience could have understood it a bit better. If I had had a couple more minutes I would have started into the story line. I think really a film opening should be the first 4/5minutes, honestly I think a 2 minute film opening ,even being done at AS Level, is not very realistic.
So my research contributed to my final production by enforcing my idea that I could do a montage style opening aslong as it was themed to the film's overall story/genre but that it would have been better to have more time to open the story a little bit.

At A2 level my Audience Research has helped contribute to my music video planning in various ways. From a few short questionaires I have learnt that audiences tend to like faster editing, something away from the lyrics that is changes through te video, so as to keep them interested the whole way through also that the band does not have to be in the music video at all. Also though that a music video of the band playing the song live at an interesting venue with an new event taking place at some point through out is also enough to keep a person watching. The Audience for my piece is around 17/27, will know a bit more about music than an average person and is not keen on chart music also they will be slightly artistic or appreciate art.

Original Video for Atmosphere

The original was released with the re-release of the song in 1988 and was directed by Anton Corbijn.

Joy Division - Atmosphere from Wes Dorris on Vimeo.

In this video there are men in gowns across a strange landscape moving things around, including large canvas prints of famous pictures of Joy Division and Ian Curtis. It would be good to use a small part of this, in a differnt way, in my video. Probably a shot of a field or something equally obscure where the picture is resting on the floor and there are men in the same gowns who appear to be arguing over a map between them, i.e. they're lost (another emotion frequently put accross in Ian's songs).

I think my video is going to be alot different to the original which is a good thing in my mind.