About two weeks ago Director, Creative Director and VFX Artist, Eugene Riecansky came into our 6th form to give us a presentation on how he went about his work, things he'd done and how he achieved them. Eugene has work with big name clinets, including Jim Carry, Madonna, Muse and The Prodigy.
He had a really cool work ethic, it reminded me of how I used to work before teacher's told me to plan more. Although he planned things a bit differently to how I used to. To finish off he gave us a brief and gave us two weeks to come up with a Music Video idea to a song by a band called Betty Curse. He asked us to pitch the idea to him and leave him with a treatment (a sumamry of the idea) to hand to the singer of the actual band and she would judge between them to decide the best brief.
One of the key things he told was to not listen to the song, just think out of the box and come up with a good, solid idea, so the video doesn't become trapped in the boring, generic style of whatever the current chart videos are doing.
For my idea for the Betty Curse song I didn't listen to the song, and still haven't. For my Production Music Video I have listened to the song, because I love the song, but before Eugene gave us the idea I still went about just thinking of an idea, then maybe fitting it to the song. I think the added touch of Ian Curtis's gravestone at the end will help which comes from band research. So it can help both ways.
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