How effective is the combination of your product and ancillary tasks?

My project was a music video for Damien Rice's song; 9 Crimes. Damien Rice is an acoustic singer/songwriter who has had slight mainstream success but has a rather smaller and direct audience, thus it is easier to tune his promotion towards his target audience.

I would say there is a slight match between my Music Video and both of my Ancillary Task pieces, however their is a strong link between the two ancillary tasks. I feel this is how the project should be approached so not to over-saturate the viewer with one aspect of your sales pitch. The music video features on the insides of the digipack so as to continue a style and theme, however the front and back are entirely hand-drawn by me and are hardly connected to the music video at all, which I strongly believe is the right way to go about it. The magazine advert is similar to the digipack as it's entirely hand=drawn and in a similar style, this will help the viewer relate the release of the song to the cover of the digipack when they see it, creating a link between knowing it's for sale and seeing the product itself.

A good comparison of the two could be the overall mise en-scene of the pieces, chilled and calm, along with their lacking of colour. I feel I can implement this as generally the target audience know what they're looking for and who Damien Rice is, and if the music video were to connect any new fans they would pick up on the overall image and intimacy of my pieces.

Another comparison of the pieces could be the real attention to detail throughout my pieces. My whole music video is shot in HD and the shots are all manually focused and I spent a long time adjusting them afterwards in post to get them exactly as I wished. This can be matched with the incredibly fine detailing in my hand drawn digipack covers, which each took well over

8 hours to complete.

The first and most obvious difference between the pieces is that the ancillaries are hand drawn and the music video is not an animation and is shot true. This provides a great chance for the audience to try and bridge a gap between realities using their imaginations, which is to be encouraged! Say a fan buys the digipack and is watching the music video, they are going to pick up on the eyes, the rain drops as performance starts, the puddles, rain and splashes later on in the fast editing where the car drives along and when will walks past another puddle with large rain drops hitting it. They are going to pick up on the wetness of will's eye as he looks out of the window nearer the end. Now they've picked all this up they are going to try and subconsciously relate this to the product, the ocean, the clouds, the rain drop shaped paisley patterns, and the calm section of ocean over on the back of the cover. Who knows what memories will bridge that gap for them but it's sure to help them relate back to the products and the artist in the future. The calm after the storm scene on the back of the digipack could also be related to the passing of the story i.e. will and anna both accepting the horrible things they did to each other in the music video. The clouds clearing away and the calm section of ocean help re-inforce this and represent each other characters.

Overall I feel the combination of my product and ancillary task is very effective, it brings the audience into it as part of itself and helps connect them and the artist through their own experiences and imagination.